Project Page

Yaad Delight

The Yaad Delight branding project involved creating a comprehensive visual identity for a new client in the fresh juice and beverage industry. Yaad Delight is a brand focused on delivering natural, refreshing fruit-based delights, emphasizing health, sustainability, and tropical flavors. My role was to design a logo, color palette, patterns, and applications across various merchandise items, including reusable mugs, t-shirts, caps, business cards, banners, and promotional materials. The project spanned from initial client briefing to final delivery over a period of 8 weeks, resulting in a vibrant, eco-friendly brand identity that captures the essence of fresh, juicy delights.

Design UI/UX Android

Challenges and Objectives

The primary challenge was to differentiate Yaad Delight in a saturated market of beverage brands, where many competitors use generic fruit imagery. The client sought a unique logo that evoked freshness, fun, and natural ingredients without being overly literal or clichéd. Objectives included:

Developing a versatile logo that works across digital and physical mediums.
Incorporating sustainable themes, as the brand promotes eco-friendly practices.
Ensuring the design appeals to a young, health-conscious audience while being scalable for merchandise.
Balancing bold colors for vibrancy with simplicity for easy reproduction. Budget constraints required efficient iterations, and tight deadlines meant streamlining the feedback process to avoid scope creep.

Research and Discovery

I began by conducting thorough research to understand the client's vision and market positioning. This included:

Client interviews to gather insights on brand values—freshness, delight, and Jamaican-inspired "Yaad" (meaning home or yard in patois, evoking homemade, natural vibes).
Competitor analysis of juice brands like Innocent Drinks and Tropicana, noting their use of playful illustrations and green/red color schemes.
Trend research on sustainable branding, color psychology (green for growth and nature, red for energy and passion), and fruit iconography, focusing on watermelons for their juicy, summery appeal.
Audience surveys via quick online polls to test preferences for organic, fun designs.
Mood boarding with references to tropical fruits, eco-patterns, and minimalist logos to align with the client's goal of a "delightful, refreshing" feel.

Concept Development

Building on the research, I sketched initial concepts centering on a stylized watermelon slice integrated with a leaf to symbolize growth and freshness. The logo evolved through three rounds of iterations:

First, rough sketches explored abstract fruit shapes, leading to a circular watermelon form with splashing juice dots for dynamism.
Color palette finalized: Vibrant red for the fruit flesh, green rind and leaf for nature, and white accents for cleanliness.
Patterns developed as repeating watermelon motifs for backgrounds, applied to mugs and banners.
Mockups created for merchandise: Reusable mugs with silicone grips, t-shirts with front prints, embroidered caps, business cards with subtle gradients, and a fruit-patterned signboard.
Tools like Adobe Illustrator were used for vector designs, ensuring scalability. Client feedback refined the logo's curves for a more organic look, and final assets were prepared in multiple formats.

Results and Impact

The completed branding was delivered on time, and the client reported a 30% increase in social media engagement during the launch phase, attributing it to the eye-catching, shareable designs. The logo's versatility allowed seamless integration into packaging, website, and events, enhancing brand recognition. Merchandise like the mugs and t-shirts became popular promotional items, aligning with the sustainability focus by using eco-materials. Overall, the project strengthened Yaad Delight's market entry, with positive feedback on its fresh, approachable identity, positioning it for future expansions like product lines or partnerships.