Prime Wellness
Prime Wellness is a home care services brand with the message "Caring for your loved ones, like family." Techformia designed the logo and brand applications, including office wall signage, transit and outdoor advertising, apparel and a banner, along with the website for desktop and mobile.
Project Overview
We built a warm, trustworthy identity for a home care provider. The brand needed to feel human and reassuring while staying clear on signage, advertising and a phone screen.
- Logo: a heart-shaped "PW" mark with the Prime Wellness / Home Care Services wordmark
- Office wall signage
- Transit poster and outdoor billboard designs
- T-shirt and banner
- Website design for desktop and mobile
Brand Identity
The logo places the initials "PW" inside an open heart topped by a small figure, a simple symbol of care. The wordmark "Prime Wellness" sits beside it with "Home Care Services" underneath.
A confident orange, paired with dark gray and white, gives the brand warmth and visibility on signage, posters and apparel, while the website uses a soft, light background and a serif headline to stay calm and readable.
Website
The responsive website puts the message first: a serif headline, a photograph of a caregiver with a client, and clear sections for care services, values, non-emergency medical transportation and job opportunities. It is designed for both desktop and mobile.
Work With Us
Prime Wellness shows how a clear symbol and a warm color can carry a care brand from the office wall to the phone screen. To start a project of your own, contact us at info@techformia.com.
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